“And what if the idea does not work?”

“Nobody will pay money (or this amount) for our service”

“…What if the name of the company does not appear in the top positions of search engines?”

“That’s impossible; we are not able to achieve that goal now!”

Every time we undertake a new project, we all tend to say this kind of statements, questions and contrast our ideas with the surrounding reality.

However, to what extent are these approaches limiting us?


This is one of the main cornerstones of the discipline of coaching for entrepreneurs: exploring your own limits.

The ways that we observe, set and establish this limit, are essential to entrepreneurship. At a cognitive level, we are the ones who create our own thoughts about our capacity, our motivations, our feelings, and about the problems and barriers that might be encountered in the course of our plan.

At a behavioral level, this situation results in “move-forward” behaviors, “elusive” behaviors, or “stuck” behaviors.

Throughout this process, we are accompanied by feelings and emotions of happiness and joy (e.g. when a new idea comes to us), surprise (e.g. when we discover new niche markets), and even fear or shame (e.g. when we implement new strategies to attract clients).

If you are an entrepreneur at this current time, then I would like to propose to use a new technique to explore, expand and break with these limiting beliefs.:


FIRST STEP: Write the name of your new company/startup in the middle of a piece of paper (you can also use the tool for an specific goal that you want to think about. In this case, write down your goal in the middle of the piece of paper)

SECOND STEP: Draw 4 quadrants.

THIRD STEP Write in each quadrant your ideas about the following 4 areas.  Suggestion: spend 10 minutes for each quadrant.

Cuadrante | ESCOACHING

Some tips to complete it!



What kind of resources (things, equipment, people, etc.) and values has your startup/project or company currently deployed? How many of them would you like to preserve for the future?


 What kind of things would you need to achieve in order to maximize your company/startup or project: clients, benefits, resources, business ideas, etc.?


Include in this quadrant the elements that you should abandon to achieve your objective and get positive results.


What kinds of things do you think that you should avoid achieving your objective? Are there specific situations/people/stuff/environement that you do not want to have around you and your business?

Now have a look at the paper, what are your conclusions?


What quadrant was the most difficult to fill? Have you filled all the quadrants with content based on your thoughts, feelings, behavior and emotions? Were all of them related to the proposed questions?

If not, try to include thoughts/ideas, behaviors/actions, and emotions suggested by your mind in order to finish the task suitably.

This technique will allow you to distinguish simply and clearly two different areas:

– AREA 1: quadrants 1 and 2 provide an image of the elements that your new project/company has currently deployed and the resources that you need for the future.

– AREA 2: quadrants 3 and 4 will be useful to identify unnecessary and avoidable elements.

We are used to think and devise everything we do. Some people is more focused on the limits or negative beliefs about what it could happen; some people is more focused on what they already have and want to keep.

If you do not have this big picture of your project and goal, probably you won’t be able to detect new opportunities, reduce risks and empower yourself with a clear and realistic vision of your project or goal.

This simple reflection technique will allow you to think about not only the next steps to follow, but also thoseaspects that you should change/abandon to achieve your goal.

You can try it both individually and in group!



“It is often said that entrepreneurship is a difficult path to walk.  However, in adversity and facing obstacles, we learn about our true character, push our limits and grow. Don’t be afraid of this great learning adventure!”

Susana F. Casla



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